Ingredient Name
Natural or Synthetic?
How Safe Is It?
Can It Be Organic?
Learn more
Generally regarded as safe for external use but does have links to skin irritation and some pets may be sensitive to it. Has formulation limitations for concentrations.
Not recomended for use in puppies or cats/kittens.
Another name for Sodium Lauryl Sulfate, a synthetic cleanser and known skin irritant that has links to organ system toxicity and contamination concerns by ethylene oxide and 1,4-dioxane which both have links to cancer.
Reduces inflammation and is helpful to fungal, yeast, viral and bacterial conditions. Helps reduce unwelcome muscle spasms and improves circulation. Supports a compromised immune system and help encourage the body to fight off germs naturally. Supports confidence.
As with all essential oils, using a high grade essential oil that has been naturally extracted is imperative for the health and safety of your pet!
Naturally occurring mineral that is mined and processed / purified. Absorbs, reflects, or scatters light (including ultraviolet radiation from the sun). Was commonly used in sunscreens but there is a strong movement to ban it as it is toxic to fish etc. It is thought to be safe when 99+% pure.
Tocopherol also called natural Vitamin E is used as a preservative in USDA Organic Ingredients as it is a strong antioxidant often derived the fatty acids in olive oil.
An antibacterial with links to bioaccumulation, moderate non-reproductive organ system toxicity, and skin irritation.
Has links to endocrine disruption.
Also likely to have contamination concerns from dioxins.
A suspected eco-toxin (not planet friendly).
Used as a cleanser and a pH adjuster. Known to have links to organ system toxicity and a skin allergen. Has the possibility of containing nitrosamines which are linked to cancer.
This ingredient is where you have to put a lot of trust in the manufacturer to ensure they are purchasing a plant-based high grade (expensive) source. If a manufacturer skimps and purchases a lower grade petroleum-based less expensive ingredient there could be contamination concerns from hydroquinone.
Natural = d alpha-tocopherol
Synthetic = dl alpha-tocopheryl
In addition to being a natural and organic preservative, it is also a natural astringent that will cleanse the skin to relieve itchy skin, reduce dander and tighten the pores. It also has the ability to seal the hair cuticle which will manage and reduce the appearance of frizz, resulting in a softer and shinier coat.